CQ is back in the teacher's seat! Today's topic is a history lesson, looking back at watch brands that went by the wayside or have changed into a different type of company in modern times. Lots of watch brands have come and gone, whether it be because lack of consumer base, the Quartz Crisis, or a multitude of other reasons.
Companies like Elgin and Universal Geneve faced issues such as World War II and the Quartz Crisis respectively, while others like Minerva or Gerald Genta got rolled into other companies. There's a lot of unique and interesting histories and lessons to be learned from these brands, so let CQ take you through this episode of The Classroom!