randing and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don't necessarily have to market their product the same as an independent brand or other big brands. Then there are big brands like Richard Mille, Hublot, and Audemars Piguet that have very different tactics for marketing their product. Having said that, let's take a look at how marketing differs from brand to brand. Jon Callahan is here to help guide us through branding in the watch industry. Which brand's tactics catch your eye?