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De Bethune is celebrated for its horological innovation and engineering, superior finishing, and space-age aesthetics. Founded in 2002, the brand is the vision of Denis Flageollet, a ‘mad scientist in the watchmaking realm,’ to quote Tim Mosso, who had the opportunity to interview CEO Pierre Jacques during Dubai Watch Week.
Tim and Pierre discuss the philosophy of De Bethune in the context of its tagline, which translates as ‘watchmaking art in the 21st century.’ The brand unites innovation, new materials, and a new way of thinking with a centuries-old art form, producing the dream-worthy spectrum of timepieces within De Bethune’s varied collections. From the ever-elegant DB25 Starry Varius, to the (quite literally) illuminating DB28GS Grand Bleu, and the brilliantly oxidized DB28 Yellow Tones, these are not mere ‘toys for boys.’ This is watchmaking.
In this special conversation that took place during Dubai Watch Week, Tim Mosso discusses the origin and philosophy of Singer Reimagined with Marco Borraccino; watch designer, Porsche enthusiast; and managing director and co-founder of the technically innovative watch house.
A few months back, we had the honor to host De Bethune CEO Pierre Jacques to talk about some of the new watches the company had been planning. From the DB25 Starry Varius to the DB28 Kind of Blue, he brought some seriously beautiful new watches to discuss.